I hate going to an unfamiliar grocery store. I don’t know where anything is and I feel like I’m lost in the wilderness. Our regular store was closed because of a small fire in the back and they had evacuated everyone. I’m too impatient to wait so I went a little further down the street to a Schnuck’s market. I was amazed to learn just how much a good grocery business and a good remodeling business are the same.
Like most of our clients, I had never been to this place before and I was a bit apprehensive about how much it would upset my routine. The management at Schnuck’s must understand how stressful it can be to walk into a new store where everything is different and nothing works out quite like you think it should. It took about 5 minutes before a stocking person noted that I was wandering around completely lost and asked if she could be of help. She asked what I needed, explained the layout of the store and helped guide me through the process of shopping at Schnuck’s. At the end of my shopping, even after I bought my goods, someone bagged up my groceries and offered to take them to my car! Although slightly embarrassed that someone thought I should need help, I was intrigued by the unexpected quality of the experience.
I learned that Schnuck’s used the same business model as a good remodeling company! From recognizing a client’s bewilderment, asking and listening to their needs, walking them through the entire process, properly communicating with them and keeping them important even after the sale, a good company services their client from start to finish.
By the way, even though it’s further away, I shop at Schnuck’s.
